AXIS/LAUNCH. Guides
Guides & Resources
Practical knowledge for startup founders – from the first idea to a successful launch.
48 guides in 6 categories
Startup Founding
8- Recognizing and Validating Your Startup Idea – How to Find Your Real Market Problem
- The Lean Startup Principle Explained – Faster to Product-Market Fit
- Legal Structure for Startups: GmbH, UG or AG – What's Right for You?
- Finding a Co-Founder – How to Find the Right Co-Founder
- Bootstrapping vs. Funding – Which Financing Strategy Fits Your Startup?
- Protecting Your Startup Idea – Patent, NDA or Execution Speed?
- Getting Your First Startup Customers – 7 Strategies That Actually Work
- Founding a Startup 2026 – The Complete Step-by-Step Guide
Development & Tech
8- Building an MVP – The Guide for Startups Without Coding Experience
- Tech Stack for Startups – Which Technology Is Right for You?
- No-Code vs. Low-Code vs. Custom Development – Making the Right Choice
- API-First Development – How Modern Startups Build Scalable Products
- CI/CD for Small Teams – Automated Deployment for Startups
- Mobile App or Web App – What You Actually Need
- GDPR-Compliant Development – Getting Privacy Right from the Start
- Vibe Coding & AI Development – How to Use AI Safely as a Startup
Company Building
8- Business Model Canvas – Your Business Model on One Page
- Pricing Strategy for Startups – How to Find Your Optimal Price
- Building a Startup Team on a Small Budget – What Actually Works
- OKR Framework for Startups – Focus and Growth with Clear Goals
- Leading a Remote Startup Team – What Actually Works
- Automating Startup Processes – Saving Time with Minimal Effort
- Building a Startup Culture – Getting the Right Foundations in Place from Day One
- KPI Dashboard for Startups – The Right Metrics from the Start
Marketing & Growth
8- Growth Hacking for Startups – Fundamentals and the Best Growth Experiments
- SEO for Startups – Building Organic Traffic Without a Budget
- Content Marketing Strategy for Startups – From Zero to Organic Growth
- Social Media for B2B Startups – The Right Channel for Your Growth
- Email Marketing for Startups – From the First List to Automation
- Conversion Rate Optimization – Getting More from Your Traffic
- Referral Marketing for Startups – Building Viral Growth
- Product-Led Growth – When Your Product Is Your Best Marketing
Product & Technology
8- Creating a Product Roadmap – How to Plan Your Startup Product
- User Research for Startups – How to Truly Understand Your Users
- Introducing A/B Testing – The Starter Guide for Startups
- Integrating AI into Your Product – From API to Feature
- Performance Optimization for Web Apps – Speed as a Competitive Advantage
- Managing Tech Debt in Startups – When to Accept, When to Pay Down?
- Security for Startup Products – 10 Measures You Need from Day One
- Setting Up Analytics for Startups – What You Actually Need
Founder Practice
8- The Perfect Pitch Deck – Structure, Content and the Most Common Mistakes
- Finding and Approaching Business Angels – Early-Stage Financing for Startups
- Accelerators & Incubators in Germany – The Overview for Startups
- Equity Split with Co-Founders – Fair, Legal and Future-Proof
- Preparing for Due Diligence – How Your Startup Passes the Investor Check
- First Financing Round – Pre-Seed, Seed or Series A?
- Taxes for Startup Founders – What You Need to Know from the Start
- Avoiding Founder Burnout – Staying Productive Long-Term as a Startup CEO
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